Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

Salesforce Inc. has introduced a collection of new tools designed to support customers’ artificial intelligence initiatives. The first set of features, which debuted today, will help organizations ...

Buying Informatica helps Salesforce expand data management tools Deal allows Salesforce to tighten control over how its data is managed and used Salesforce races to embed generative AI deeper into its ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...